I was flipping through a food magazine the other day and noticed an advertisement for detergent. Food can drop onto clothes and tablecloths, so it makes sense that there are such ads in a food magazine. But the caption stopped me.
It started off by saying how quick-acting this detergent was and then explaining that that’s why “busy moms” choose this product.
Busy moms? Are they the only ones doing the laundry? What about dads? Or are they too busy with their jobs to help out at home (which includes by implication from these kinds of ads cooking, child-minding while cooking and eating, doing laundry, shopping for household products, etc.)? And is this detergent not good for people without kids, too?
You may think I am overwrought about this. But I have noticed many, many such ads that focus on moms, especially busy ones. Are we still at a point in time where women (especially mothers) are responsible for the home?
--Curly
2 comments:
Ooh--if you'd told us the brand we could boycott the product!
--Pru
Ah, but so many brands do this kind of thing. Now I actually can't recall which company it was!
--Curly
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